GLIM student on MM survey:-
Student:Why you prefer Lifebuoy to other brands ?
Sajjid(Surveyee):The fragrance of livebuoy takes me back to childhood days when my mother use to do the ablution for me.Today I am far from my home but this soap makes me to re live the past.This fragrance is sweet nostalgia for me.
Sajjid is 25 years old handicraft seller in Mahabs.. and he haills from Kashmir.
Surveyer was amazed and his rationales were mute !!
Student:Why you prefer Lifebuoy to other brands ?
Sajjid(Surveyee):The fragrance of livebuoy takes me back to childhood days when my mother use to do the ablution for me.Today I am far from my home but this soap makes me to re live the past.This fragrance is sweet nostalgia for me.
Sajjid is 25 years old handicraft seller in Mahabs.. and he haills from Kashmir.
Surveyer was amazed and his rationales were mute !!
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